_____ traces the behaviors of consumers from the television set to the supermarket checkout counter.It can be used to pretest and to posttest advertising effectiveness.
A)Contextual testing
B)The Starch test
C)The Burke follow-up test
D)Single-source tracking
E)Bipolar tracking

Question

Quizplus · Accepted Answer

Single-source tracking is the only option that specifically mentions tracing consumer behavior from television to the supermarket checkout counter, and it can be used for pretesting and posttesting advertising effectiveness. Contextual testing, the Starch test, the Burke follow-up test, and bipolar tracking do not necessarily involve tracking consumer behavior in this way.

_____ Traces the Behaviors of Consumers from the Television Set