Good tests of advertising effectiveness must address the nine principles established by PACT.One of the easiest ways to do this is to follow a decision sequence model.Which of the following is NOT one of the steps in this sequence?
A)establish communication objectives
B)use a consumer response model
C)decide whether to use pretests or posttests
D)use multiple measures
E)understand and implement proper research

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The Answer of Good tests of advertising effectiveness must address the nine principles established by PACT.One of the easiest ways to do this is to follow a decision sequence model.Which of the following is NOT one of the steps in this sequence?
A)establish communication objectives
B)use a consumer response model
C)decide whether to use pretests or posttests
D)use multiple measures
E)understand and implement proper research

Good Tests of Advertising Effectiveness Must Address the Nine Principles