A large retail chained hired ACCPAC to develop and implement an e-commerce Web site from which the store could sell out-of-season merchandise.During the development of the e-commerce site,a relationship developed between the participants.After a successful launch of the Web site,ACCPAC suggested the store would benefit from ACCPAC's warehouse management system.This would be an example of:

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This situation is an example of cross-selling, which is when a seller suggests additional products or services to an existing customer. ACCPAC is offering the warehouse management system to the retail store after the successful launch of the e-commerce website, recognizing that the store could benefit from this additional service.

A Large Retail Chained Hired ACCPAC to Develop and Implement