Studies conducted to examine the combination of advertising and personal selling efforts have shown:

Question

Quizplus · Accepted Answer

Studies have shown that combining advertising and personal selling efforts can improve reach, reduce costs, and improve the probability of a sale. Option A is incorrect because selling costs are not necessarily higher when a potential buyer has received an advertisement. Option B is incorrect because sales reps from heavily advertised companies may actually have an advantage over those from non-advertised companies, as the advertising can improve brand recognition and credibility. Option D is incorrect because advertising can be important for creating awareness for a new product.

Studies Conducted to Examine the Combination of Advertising and Personal