Criteria used in the evaluation of the contribution of personal selling to the overall promotional program include:

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All of the criteria listed are important in evaluating the contribution of personal selling to the overall promotional program. Providing marketing intelligence can help the company understand customer needs and preferences, while follow-up activities can help ensure that customers are satisfied and continue to do business with the company. Programs implemented can help track the effectiveness of different selling strategies, while attainment of communication objectives can help determine whether personal selling is meeting its intended goals.

Criteria Used in the Evaluation of the Contribution of Personal