Advertising implemented by retailers and paid for (at least in part) by a manufacturer is called:

Question

Quizplus · Accepted Answer

Vertical cooperative advertising involves retailers and manufacturers working together to advertise a manufacturer's product. The manufacturer pays for at least part of the advertising, and the retailer helps to promote the product by featuring it in store displays, circulars, or other promotional materials. This type of advertising is often used to promote new products or to increase sales of existing products.

Advertising Implemented by Retailers and Paid for (At Least in Part)