The manufacturer of 'Aleve' pain reliever offered a free sample of the product to visitors who registered at its Web site.In this case,the communications objective for the Web site was to:
A)disseminate information.
B)create a route for disintermediation.
C)create an e-commerce site.
D)stimulate trial.
E)create a brand image.

Question

Quizplus · Accepted Answer

The objective of offering a free sample of the product is to stimulate trial among visitors to the website. This is likely the primary goal of the campaign, and therefore D is the best choice. The other options (A, B, C, E) are less relevant in this case.

The Manufacturer of 'Aleve' Pain Reliever Offered a Free Sample