Which of the following statements about how the Internet has changed marketing is true?
A)The Internet cannot be used to create a strong brand image.
B)The use of the Internet has led to a moratorium on building retail stores.
C)E-commerce on the Internet has replaced in-person shopping.
D)Internet both complements and relies on other media in an effective IMC program.
E)The Internet is not effective in an integrated marketing communications program.

Question

Quizplus · Accepted Answer

The Internet has drastically changed marketing by providing new opportunities for reaching customers through e-commerce, social media, and other online platforms. However, it is important to note that the Internet should not be used in isolation but instead as part of an integrated marketing communications (IMC) program that also incorporates other media such as print, television, and radio. Therefore, option D is the correct statement. Options A, B, C, and E are false.

Which of the Following Statements About How the Internet Has