At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for Clinique cosmetics. If you click on the ad, it will take you to the Clinique Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n):
A) interstitial
B) banner
C) pop-up
D) sponsorship
E) CPC

Question

Quizplus · Accepted Answer

The ad that appears at the top of the iVillage Web page is a banner ad. It is a rectangular image that stretches across the top of the page and typically includes a message and a call-to-action button. Clicking on the ad takes the user to the advertiser's website.

At the Web Site for Ivillage