_____ is the use of telephone and voice information services (900, 800, and 976 numbers) to market,advertise,promote,entertain,and inform.It is a new dimension of telemarketing.
A) Telepromotion
B) Audiotex
C) Promotional sponsorship
D) Advertorial
E) Teleshopping
Correct Answer:
Verified
Q53: Audiotex is also called:
A)electronic teleshopping
B)e-tailing
C)telemedia
D)direct selling
E)e-commerce
Q55: Which of the following statements about telemarketing
Q59: Which effectiveness measure is most commonly employed
Q61: Direct marketing in the broadcast industry involves
Q61: All of the following are advantages of
Q81: Infomercials are:
A)primarily designed to sell products that
Q83: _ is a measure of cost effectiveness
Q88: Which of the following statements concerning infomercials
Q94: A television ad for Pizza Hut telling
Q99: Advertisers can measure the relative effectiveness of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents