Direct marketing in the broadcast industry involves both direct-response advertising and:
A) supplementary promotions.
B) support advertising.
C) a one-step direct marketing approach to sales.
D) add-on marketing.
E) sweeps marketing.
Correct Answer:
Verified
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Q62: The _ approach of direct marketing involves
Q63: Which of the following statements is true
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
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