The _____ approach of direct marketing involves the use of more than one medium.

Question

Quizplus · Accepted Answer

The two-step approach in direct marketing involves using multiple mediums to first generate interest or curiosity and then following up with a direct response. This approach is often more effective than a one-step approach and can include mediums such as email, social media, direct mail, and telemarketing. RFM scoring is a method of analyzing customer behavior and determining their value to the business, and indirect and all-in-one approaches are not common terms in direct marketing.

The _____ Approach of Direct Marketing Involves the Use of More