Which of the following statements is true about mailing lists?
A) They lead to a lot of waste coverage.
B) They have become more current and selective leading to increased effectiveness.
C) The most commonly used lists include a set of heterogeneous people.
D) The most commonly used lists are of people who have never tried the product.
E) The most commonly used lists are of individuals who have used competitor's products.
Correct Answer:
Verified
Q62: The _ approach of direct marketing involves
Q63: Which of the following statements is true
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
Q70: All the television commercials and other print
Q71: Which of the following companies employ a
Q72: Under the two-step approach of direct marketing,the
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