All the television commercials and other print ads that urge the customer to pick up the phone and call the toll free number to place an order immediately make use of the _____ approach of direct marketing.

Question

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The one-step approach of direct marketing is used when the customer is encouraged to make a purchase immediately, without the need for further interaction or follow-up. In this case, the customer is urged to call the toll-free number to place an order, which is a direct one-step approach. The two-step approach involves creating a lead first by asking customers to respond to a direct mail or Internet offer before placing an order. One-to-one marketing is a personalized approach, and indirect marketing doesn't involve a direct call to action. Telemarketing is a method of reaching out to customers via phone calls.

All the Television Commercials and Other Print Ads That Urge