The two-step approach to direct marketing:
A) asks for an immediate sale.
B) uses the first contact to screen potential buyers.
C) is commonly found in direct sales.
D) is followed by a professional sales call.
E) is similar to missionary selling.
Correct Answer:
Verified
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q70: All the television commercials and other print
Q71: Which of the following companies employ a
Q72: Under the two-step approach of direct marketing,the
Q73: Market segmentation in the direct marketing industry:
A)is
Q74: The goal of the _ approach of
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