Which of the following companies employ a one-step approach to direct marketing?
A) The QVC shopping network.
B) A magazine subscription service that sends an announcement of an upcoming sweepstakes.
C) An ad advising television viewers to watch their mailboxes for a way to earn free calling cards.
D) A company asking if a homeowner is interested in an estimate for a vinyl siding.
E) An advertisement for band - aid announcing free gifts on purchase of band - aids worth $10 and above.
Correct Answer:
Verified
Q66: When a direct advertising medium is designed
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
Q70: All the television commercials and other print
Q72: Under the two-step approach of direct marketing,the
Q73: Market segmentation in the direct marketing industry:
A)is
Q74: The goal of the _ approach of
Q75: Keys to the success of direct mail
Q76: A television commercial in which Publishers Clearing
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