Keys to the success of direct mail are the ____,which constitutes the database from which names are generated,and the ability to segment markets and,of course the offer.

Question

Quizplus · Accepted Answer

The success of direct mail heavily relies on the quality of the mailing list, as it determines the target market for the campaign. The ability to segment the market and offer a targeted message to specific groups is also crucial. Infomercials, TV spots, web pages, and shopping networks are not directly related to direct mail campaigns.

Keys to the Success of Direct Mail Are the ____,Which