Under the two-step approach of direct marketing,the first effort is designed to screen or qualify the potential buyers and the second effort:
A) generates the response.
B) is designed to increase awareness about the product.
C) reduces the post purchase dissonance.
D) increases knowledge about the use of the product.
E) creates interest in the product.
Correct Answer:
Verified
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
Q70: All the television commercials and other print
Q71: Which of the following companies employ a
Q73: Market segmentation in the direct marketing industry:
A)is
Q74: The goal of the _ approach of
Q75: Keys to the success of direct mail
Q76: A television commercial in which Publishers Clearing
Q77: The lower cost and convenience of which
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