In direct-response marketing,the "direct response" sought is:
A) sales.
B) awareness.
C) attitude change.
D) changes in perception.
E) return on investment (ROI) .
Correct Answer:
Verified
Q63: Which of the following statements is true
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
Q67: Which of the following statements is true
Q69: The two-step approach to direct marketing:
A)asks for
Q70: All the television commercials and other print
Q71: Which of the following companies employ a
Q72: Under the two-step approach of direct marketing,the
Q73: Market segmentation in the direct marketing industry:
A)is
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