When a direct advertising medium is designed to directly obtain an order,the _____ approach is being used?
A) two-step
B) indirect
C) direct
D) one-step
E) bulls-eye
Correct Answer:
Verified
Q61: Direct marketing in the broadcast industry involves
Q62: The _ approach of direct marketing involves
Q63: Which of the following statements is true
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
Q70: All the television commercials and other print
Q71: Which of the following companies employ a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents