_____ is often called the 'junk mail'.
A) Sweepstake
B) Informercial
C) TV spot
D) Direct mail
E) Database marketing
Correct Answer:
Verified
Q59: To determine the effectiveness of a database,the
Q60: Walmart employs a method of collecting and
Q61: Direct marketing in the broadcast industry involves
Q62: The _ approach of direct marketing involves
Q63: Which of the following statements is true
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
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