Walmart employs a method of collecting and storing data about their customers in which data is entered each time a purchase is made by the customer.This enables the company to track how recently purchases have been made,how often they are made,and what amounts of money are being spent.This helps it in maintaining better relation with its customers.Which of the following methods of maintaining a database is employed by Walmart?

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The RFM scoring method is a database marketing technique that ranks customers based on their purchase history. RFM stands for Recency (how recently a customer has made a purchase), Frequency (how often they make purchases), and Monetary value (how much money they spend per purchase). This method is used by Walmart to collect and store data about their customers in order to maintain better relationships with them.

Walmart Employs a Method of Collecting and Storing Data About