Which of the following statements is true about the use of broadcast media by the direct-marketing industry?
A) Direct-response advertising is the broadcast industry does not use support advertising.
B) More direct-response advertising is broadcast on radio than on television.
C) The use of broadcast media over the next five years is expected to increase at a faster rate than ever before.
D) The two-step approach is often used with direct-response advertising on the radio.
E) When a toll-free number is included in a direct-response ad,it is called support advertising.
Correct Answer:
Verified
Q58: The success of a direct-marketing program is
Q59: To determine the effectiveness of a database,the
Q60: Walmart employs a method of collecting and
Q61: Direct marketing in the broadcast industry involves
Q62: The _ approach of direct marketing involves
Q64: _ is often called the 'junk mail'.
A)Sweepstake
B)Informercial
C)TV
Q65: Which of the following statements is true
Q66: When a direct advertising medium is designed
Q67: Which of the following statements is true
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents