In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

Question

Quizplus · Accepted Answer

The two-step approach is the best choice when screening or qualifying potential buyers in direct marketing situations. This approach involves first generating interest through an initial marketing effort and then following up with a second step, such as a phone call or additional marketing material, to close the sale. This allows for a higher level of qualification and a more targeted approach to potential buyers.

In Direct Marketing Situations, When It Is Necessary to Screen