To encourage customers to open a mail offering them a subscription to Home Companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with:

Question

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This is an example of using a support medium, as the bookmark is an additional marketing material that complements the direct mail offering of the magazine subscription. It aims to increase the perceived value of the subscription and encourage the recipient to subscribe.

To Encourage Customers to Open a Mail Offering Them a Subscription