_____ are the tools by which direct marketers implement the communication process.

Question

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Direct-response media, such as direct mail, email, TV/radio ads, telemarketing, and online advertising, are the tools used by direct marketers to communicate with their target audience and receive a direct response. Choice A and D are not valid terms in direct marketing, and sweepstakes and direct encoders are specific tactics within the overall direct marketing communication process.

_____ Are the Tools by Which Direct Marketers Implement the Communication