Atkins Auto, a dealer of automobiles, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough information about the cars. Salespersons of the company receive extensive training and assume responsibility for the selling efforts in the showroom. This is an example of combining direct marketing with:

Question

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The scenario describes the use of direct mail as a form of direct marketing and personal selling as the method of selling cars in the showroom. The salespersons assume responsibility for the selling efforts, indicating a personal approach to selling.

Atkins Auto, a Dealer of Automobiles, Sends Direct-Mail Pieces to Its