The _____ approach of direct marketing involves the use of more than one medium to screen potential buyers, leading to a response.

Question

Quizplus · Accepted Answer

The two-step approach of direct marketing involves the use of multiple mediums to first screen potential buyers and then lead them to respond through further communication. It is an effective way to generate leads and build a targeted customer base. Switch-and-bait is an unethical practice involving false advertising, RFM scoring is a method of analyzing customer value, and indirect and all-in-one are not relevant to the question.

The _____ Approach of Direct Marketing Involves the Use of More