The announcer on a television commercial said, "Get your credit card and call now to order an autographed copy of the Summer Dreams DVD." This is an example of using the _____ approach of direct marketing.
A) two-step
B) group
C) one-to-one
D) one-step
E) three-step
Correct Answer:
Verified
Q43: Which of the following is an objective
Q44: The _ approach of direct marketing involves
Q45: In direct marketing situations, when it is
Q46: Sophia watches a TV commercial for Missy
Q47: The two-step approach to direct marketing:
A)urges customers
Q49: Erika sees an infomercial for Luster skin
Q50: Creative Crew is a direct-marketing company that
Q51: To purchase cookware, music CDs, and exercise
Q52: Under the two-step approach of direct marketing,
Q53: Which of the following is true of
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