Which of the following is true of telemarketing as an advertising medium?
A) It is not used by for-profit organizations to screen and qualify prospects.
B) It is considered an ineffective medium of direct selling by most national advertisers.
C) It is typically expensive and increases advertising overheads substantially.
D) It is typically used by nonprofit organizations to solicit funds.
E) It is considered to be an important component of sales promotion.
Correct Answer:
Verified
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