The goal of the _____ approach of direct marketing is to generate an immediate sale when an ad is shown.

Question

Quizplus · Accepted Answer

The one-step approach of direct marketing aims to generate an immediate sale when an ad is shown. This approach typically includes a call-to-action that prompts the customer to make an instant purchase or take some other desired action. The two-step approach, on the other hand, involves capturing a prospect's interest through an initial ad, then following up with additional marketing materials to ultimately generate a sale. RFM scoring is a statistical technique used to segment customers based on their past behavior and likelihood to make future purchases. Indirect and all-in-one are not commonly used terms in direct marketing approaches.

The Goal of the _____ Approach of Direct Marketing Is