The Most Common Direct Marketing Objective That Is Typically Expected

The most common direct marketing objective that is typically expected by companies is to:

A) seek a behavioral response.
B) reduce source derogations.
C) generate goodwill.
D) reduce post purchase dissonance.
E) sell a product at a higher pricE.A direct marketer usually seeks a direct response.The objectives of direct marketing are normally behaviors-for example, test drives, votes, contributions, and/or sales.