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Cassandra Sees a 30-Minute TV Show on an Entertainment Channel

Question 62

Multiple Choice

Cassandra sees a 30-minute TV show on an entertainment channel which advertises various types of kitchen appliances manufactured by Evolve, a brand of home appliances. In the show, the host demonstrates the usage of different appliances and describes the features and benefits of each product. This is an example of:


A) a sales promotion.
B) personal selling.
C) specialty advertising.
D) buzz advertising.
E) an infomercial.

Correct Answer:

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