Which of the following is employing a one-step approach to direct marketing?
A) An infomercial for a workout equipment urging viewers to phone a toll-free number to place an order immediately.
B) A magazine subscription service that sends an announcement of an upcoming sweepstakes.
C) An ad advising television viewers to watch their mailboxes for a way to earn free calling cards.
D) A company asking if a homeowner is interested in an estimate for a vinyl siding.
E) An advertisement for an adhesive bandage announcing free gifts on purchase of bandages worth $50 and abovE.In the one-step approach, a medium is used directly to obtain an order.TV commercials for products like wrench sets, workout equipment, or magazine subscriptions urge viewers to phone a toll-free number to place an order immediately.
Correct Answer:
Verified
Q53: Which of the following is true of
Q54: In the _ approach of direct marketing,
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Q56: The goal of the _ approach of
Q57: To successfully implement direct-marketing programs, a company
Q59: The most common direct marketing objective that
Q60: All the television commercials and print ads
Q61: _ is the electronic equivalent of a
Q62: Cassandra sees a 30-minute TV show on
Q63: Which of the following statements is true
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