To Successfully Implement Direct-Marketing Programs, a Company Must

To successfully implement direct-marketing programs, a company must:

A) concentrate on market diversification to expand its customer base.
B) conduct a competitor analysis to assess the strengths and weaknesses of its competitors.
C) determine which markets to target through the use of a list or marketing database.
D) use unconventional techniques such as guerrilla marketing to attract customers.
E) engage in extensive bait-and-switch marketing.