All the television commercials and print ads that urge customers to pick up their phone and call a toll free number to place an order immediately make use of the _____ approach of direct marketing.

Question

Quizplus · Accepted Answer

The one-step approach of direct marketing is characterized by a single communication directly encouraging a purchase, such as a call to a toll-free number to place an order immediately. The two-step approach involves a first step, such as requesting information or a free sample, before a second communication is sent to encourage a purchase. The one-to-one approach emphasizes personalization and tailored communication, while indirect marketing is focused on building brand awareness rather than immediate sales. Telemarketing is a specific tactic within direct marketing that involves making sales calls over the phone.

All the Television Commercials and Print Ads That Urge Customers