Jason receives a call from a sales representative of Bell Chime Inc., a manufacturer of inflatable sofabeds. When Jason shows an interest in purchasing a 5-in-1 inflatable sofabed, the sales representative urges Jason to come over to the company's retail outlet. Bell Chime is utilizing:

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The sales representative of Bell Chime Inc. is using the two-step approach to direct marketing. This is evident from the fact that the representative is urging Jason to visit the company's retail outlet, which is the second step in the process of two-step direct marketing. In this approach, the marketer first tries to generate leads by using advertising or other methods, and then follows up with personal selling to convert those leads into sales.

Jason Receives a Call from a Sales Representative of Bell