Which of the following statements is true of mailing lists?

Question

Quizplus · Accepted Answer

Mailing lists can be used to segment markets on the basis of lifestyles, which allows for targeted and more effective marketing efforts. Option A is false as mailing lists actually reduce waste coverage by focusing on specific demographics. Option C is incorrect as infomercials typically use toll-free numbers for response and not mailing lists. Option D is incorrect as employee databases are separate from customer mailing lists. Option E is a subjective statement and not necessarily true.

Which of the Following Statements Is True of Mailing Lists