Which of the following statements is true of infomercials?
A) Infomercials are only useful for marketing trends.
B) Typically infomercials only use the two-step approach to direct marketing.
C) The lower costs on cable and satellite channels have led to the growth of infomercials.
D) According to broadcast standards, infomercials cannot exceed 30 minutes.
E) Infomercials typically move consumers into the conviction stage of the hierarchy of effects model.
Correct Answer:
Verified
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