Which of the Following Statements Is True of the Use

Which of the following statements is true of the use of catalogs in the direct-marketing industry?

A) One of the disadvantages of catalogs is that they can be used only in the form of traditional hard copies; they cannot be used in conjunction with the Internet.
B) The number of catalogs mailed and the number of traditional catalog shoppers has increased in the recent years.
C) The emotional appeal of a traditional catalog exceeds that of online catalogs, and ultimately is one of the best ways to drive consumers online.
D) Catalogs are ineffective due to their limited segmentation characteristics.
E) Catalogs are designed for stimulating an immediate purchase behavior in customers; however, they are ineffective in attracting publicity.