Which of the following statements is true of the use of direct mail on the Internet (e-mail) in the direct-marketing industry?

Question

Quizplus · Accepted Answer

Direct mail on the Internet (e-mail) in the direct-marketing industry attempts to reach consumers with specific needs through targeted messages. This means that the messages are tailored to the needs and preferences of individual consumers and are therefore more likely to be effective in generating a response. It does make use of mailing lists, but the lists are carefully curated to ensure that the messages are not spam. The cost of e-mail marketing is generally lower than traditional direct mail, and it can be more effective if done correctly.

Which of the Following Statements Is True of the Use