Direct marketing in the broadcast industry involves:

Question

Quizplus · Accepted Answer

Direct marketing in the broadcast industry typically involves direct-response advertising, such as infomercials or mail-order ads, and support advertising, which promotes the product or service alongside the direct-response ad. This allows viewers to respond directly to the advertisement and make a purchase, thus making it a one-step direct marketing approach to sales. Public relations and supplementary promotions may also be used, but they are not typically the main focus of direct marketing efforts in the broadcast industry. Add-on marketing, ambient advertising, and aerial advertising are not typically associated with direct marketing in the broadcast industry.

Direct Marketing in the Broadcast Industry Involves