In _____, a product or service is offered and a sales response is solicited, through either the one- or two-step approach to direct marketing.

Question

Quizplus · Accepted Answer

Direct-response advertising is specifically designed to elicit an immediate response or action from the target audience. This can be done through traditional media channels such as television, radio or print, as well as through digital channels such as email, social media and online ads. The one- or two-step approach determines the level and type of response needed for conversion.

In _____, a Product or Service Is Offered and a Sales