Keys to the success of direct mail are the _____, which constitutes a database from which names are generated, and the ability to segment markets and, of course an offer.

Question

Quizplus · Accepted Answer

The success of direct mail heavily depends on having a quality mailing list, which serves as the database from which names and addresses are generated. The other options listed (infomercials, TV spots, web pages, mail shopping network) are not relevant to the success of direct mail.

Keys to the Success of Direct Mail Are the _____