Which of the following statements is true of a direct mail?
A) Direct mail is often called "treasure mail"-the solicited mail one receives.
B) Direct mail has been rendered ineffective with the advent of the Internet.
C) Direct mail is useful only for low-cost products.
D) Direct mail is not restricted to small companies seeking business.
E) Direct mail is ineffective in targeting high-income, upscale consumers.
Correct Answer:
Verified
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