To purchase cookware, music CDs, and exercise videos advertised on television, consumers are asked to call a toll-free telephone number. Viewers are instructed to have their credit cards handy when they call to place an order. This form of direct marketing is referred to as:

Question

Quizplus · Accepted Answer

The one-step approach in direct marketing involves a single call to action, where consumers are encouraged to immediately make a purchase during the initial contact, as seen in the scenario described.

To Purchase Cookware, Music CDs, and Exercise Videos Advertised on Television