Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using:
A) sweeps marketing.
B) direct marketing in combination with support media.
C) specialty advertising.
D) the one-step approach to direct marketing.
E) the two-step approach to direct marketing.
Correct Answer:
Verified
Q45: In direct marketing situations, when it is
Q46: Sophia watches a TV commercial for Missy
Q47: The two-step approach to direct marketing:
A)urges customers
Q48: The announcer on a television commercial said,
Q49: Erika sees an infomercial for Luster skin
Q51: To purchase cookware, music CDs, and exercise
Q52: Under the two-step approach of direct marketing,
Q53: Which of the following is true of
Q54: In the _ approach of direct marketing,
Q55: Amanda, a florist, is the owner of
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