The customer response to direct marketing can take the form of:

Question

Quizplus · Accepted Answer

Inquiries are one of the common forms of response to direct marketing. Customers may ask questions about the product or service being offered, request more information, or express interest in making a purchase.

Other options listed such as product diversification, product segmentation, sales promotions, and push promotions refer to different marketing strategies and are not typically considered direct response from customers.

The Customer Response to Direct Marketing Can Take the Form