The more up-to-date name for what was once called "specialty advertising" is:
A)in-store advertising.
B)promotional products marketing.
C)public relations enhancement.
D)giveaway marketing.
E)product placement.

Question

Quizplus · Accepted Answer

"Specialty advertising" is an older term for the use of promotional products or merchandise as a marketing tool. The current and more widely accepted term for this practice is "promotional products marketing."

The More Up-To-Date Name for What Was Once Called "Specialty