Major retailers are interested in advertising in college newspapers because:
A)college students are intellectually stimulated by the diversity of advertising that appears in college newspapers
B)these publications contain no advertising
C)it is a way to reach a coveted but elusive target market
D)print media is more effective than electronic media in meeting all target markets including college students
E)government regulations offer subsidies for advertising in these not-for-profit newspapers

Question

Quizplus · Accepted Answer

College students are a highly desirable target market for many major retailers as they often have disposable income and are forming brand loyalties that can last a lifetime. Advertising in college newspapers allows these retailers to specifically target this demographic, making it an effective strategy. The other answer choices are not accurate or relevant.

Major Retailers Are Interested in Advertising in College Newspapers Because